(DOWNLOAD) "Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment." by Academy of Marketing Studies Journal ~ eBook PDF Kindle ePub Free
eBook details
- Title: Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment.
- Author : Academy of Marketing Studies Journal
- Release Date : January 01, 1999
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 282 KB
Description
INTRODUCTION For many firms, one of the keys to marketing success in today's increasingly competitive and fragmented market is a well-conceived program of market segmentation. The program requires careful implementation if it is to attain its goals, however. Increasingly, managers are discovering that a vital ingredient for implementation is the creation and maintenance of strong and positive relationships with members of the segments.
 "Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment." by Academy of Marketing Studies Journal ~ eBook PDF Kindle ePub Free){kind=link}
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